Identity
Leicester Brew Lab
Logo Identity
- Client
- Leicester Brew Lab
- Role
- Logo design / illustration
- Services
- Logo design, Brand identity, Illustration
Leicester Brew Lab needed a compact mark with a crafted, vintage personality.
The vintage car was used as a humorous nod to Prohibition, suggesting the forbidden, bootleg side of beer culture and the idea that people have been making craft beer since those days.
The identity combines custom lettering, a classic car illustration, a barrel, hops, and color variations for flexible use across brand materials.
The illustrated pieces make the logo feel specific and memorable while keeping the system simple enough to reproduce.
