Raul Hernandez

Editorial

DNEME

Retail Fashion Campaign

DNEME magazine advertisement with fashion accessories and retail branding.
Client
DNEME
Role
Art direction / photography / advertising production
Services
Art direction, Fashion photography, Retail advertising, Newspaper advertising, Flyer design, Digital advertising, In-store graphics, Print production

DNEME was a retail fashion store where the work covered the full creative chain: art direction, photography, layout, advertising execution, and production.

The campaign translated merchandise, price offers, and store positioning into magazine ads, newspaper ads, flyers, e-blasts, interior graphics, and promotional extensions.

The visual system kept the product direct and commercial while giving the brand a sharper fashion-retail presence.

DNEME magazine advertisement with accessories, shoes, jeans, watch, perfume, and logo.
Magazine ad combining product photography, layout, brand positioning, and print production.
DNEME Verox Jeans e-blast promoting Colombian levanta colas jeans.
E-blast for Verox Jeans, built around direct offer messaging and fashion photography.
DNEME back-to-school flyer spread with school shoes, uniforms, perfumes, and accessories.
Back-to-school flyer spread organizing products, prices, fashion imagery, and store offers.
DNEME retail flyer spread with jeans, fragrances, jewelry, accessories, and apparel offers.
Second flyer spread extending the retail campaign across departments and offer blocks.
DNEME newspaper ad featuring fashion models, jeans, shoes, handbags, wigs, and accessories.
Newspaper fashion ad combining art direction, model photography, hand-drawn annotations, and retail offers.
DNEME newspaper ad with fashion models, accessories, perfumes, discounts, and store information.
Companion newspaper ad focused on fashion accessories, fragrance offers, and retail callouts.
DNEME interior billboard strip for Verox Jeans.
Interior billboard graphic for a retail environment.
DNEME branded vehicle wrap extending the fashion campaign.
Campaign extension applied to a branded vehicle wrap.
All work