Prepress
La Casa del Habano
Complete worldwide franchise identity manual design and prepress production for a premium retail system.
- Client
- La Casa del Habano
- Role
- Manual design / Prepress Production
- Services
- Franchise identity manual design, PMS color system, Metallic ink production, Multi-paper print coordination, CMYK and spot-color output review, Packaging and application specifications
This worldwide franchise manual for La Casa del Habano was a complete design and production project, covering the visual identity system, usage standards, retail applications, packaging, patterns, signage, and implementation details for an international premium retail brand.
The print production was highly controlled: the manual was prepared primarily in three PMS colors, including a metallic ink, while selected pages required CMYK reproduction. The work also had to account for different paper stocks across the manual, so color behavior, ink coverage, metallic finish, and paper absorption could not be treated as one generic output condition.
The technical value of the project was in holding a luxury brand system together across spot colors, metallic ink, cuatricromia, application drawings, die-lines, and production specifications. This was not only a visual identity manual; it was a press-ready standards system built to be reproduced consistently around the world.
